Mexican presidential candidates in the Tercer Grado

On 9 June, 2012, in Blog, Communication, Media, Mexico, by Ingenia

In a month Mexicans will decide who will be the next president and the media is obviously following the evolution of each of the candidate but also being a decisive actor. Being television what people consume the most to decide his/her vote to analyze the performance of the candidates with the opinion leaders is crucial. [...]

The First Debate for Los Pinos

On 8 May, 2012, in Leadership, Mexico, by Ingenia

On Sunday May 6 had place the first debate between all the presidential candidates in Mexico. The event already had quite controversial before is started thanks to a national chain, TV Azteca, that decided not to show the debate live as it gave priority to their interests in broadcasting a soccer game. This in the [...]