Previous: The key public service can not be argued if only the STV airs the debate. Acting like that only demonstrates low confidence, fragility and low self-esteem. And if only alloy the on-line streaming option, then make sure technical issues are not the issue. A crucial moment like this requires a width approach.


- Welcoming the stage: Grow, enjoy, take the initiative, the most important operation of seduction has started. Now it’s in your hands. The shortest distance between two people is a smile. Your body language active on. It’s a good time to show us if you love what you do or not.


- First minute: The time to define the outlines of the debate and define the field. If you look at the paper and read, you don’t speak from the heart. And what you say is important, but also how you say it.  If you just read, your followers only will be identified with you, nothing else. If you speak from the heart, showing the passion you feel, you will be in a better position to address those who do not think like you and you can start debunking prejudices.


- Non-speaking frames (listening images): In the debate the focus is not only on the person speaking. Sometime cameras will get in the image of the person who doesn’t speak and this image will tell us a lot about the attitude and style of the listener.

When Darling was speaking, Salmond was looking to the ground or to his papers; as if he was bored. He didn’t look in the eyes to his opponent. Be confident on the active listening mode: look him in the eyes, take notes of what he is saying, have a pro-active attitude. Darling is permanently on alert mode when listening.

Furthermore Salmond is not a telegenic figure: Why SNP could did not choose another more telegenic spokesperson?


- You can not win the debate if you can not respond clearly and simply the key questions. The currency of an independent Scotland was the issue Salmond was not ready to answer. Darling enjoyed pushing the issue.


- Getting away from debate prejudices and stereotypes is a good way to differentiate yourself. If common understanding is “Debate = shouting and screaming”: then don’t argue; do not interrupt, get away from the noise; be respectful. Do not talk like people think you are going to address them. Don’t react the way you are expected to react. Surprising is essential to address the emotionally people far from you.


- He who wins stablishing his own seductive narrative, will win the debate: it is impossible to seduce on the defensive.


- The Debate production, very amateurish. Finishing questions from the audience, which is what can make the difference, to go to the spin room … I think it’s non professional.


- The Final minute: Again the debaters watching their notes: This is the time for the final smash up and the final compilation of your best arguments. Salmond, where is the passion and strength of conviction?


- How was the debate lived on Twitter? The analysis @JamieJBarlett did for @ipsosMORI is a very interesting one.


- What happens when the debate is over? Before the existence and popularity of social networks, media and parties organized the famous spin rooms: every party made ​​available media personalities who analyzed the debate to give better guidance on the results to the public / published opion.

But now with Social Media on stage, the spin to win public opinion begins even before the debaters go up on stage. Media personalities are no longer needed to conform Public Opinion. Today active citizens publicly state their views during the debate, and are independent to settle their own opinions; while partisan and political activists on both sides are trying to affect the perception of who won the debate -dialogue of the deaf.

Alastair Campbell popularized: “The new spin is no spin.” Just don’t tell people who won, they already know it. I agree with the admired Campbell. However, I’d prefer stating: “If you’ve lost and the debate has gone wrong, you will spin and if you did great on the debate, then you won’t spin”. You will exit the auditorium smiling and confident. Cameras and people will perceive it on real time. The dramatic effects always so important!


- Finally, who won the debate? The person who did not participate on the debate and was watching from Downing Street won: Prime Minister Cameron. No showing up, neither rolled up sleeves. Whe the debate was done a courtesy call to Darling to congratulate him for the welldone work.


Final coda:

From the Catalan perspective, we envy the British Political Culture on the Scottish issue. They are not afraid to answer questions with democracy. Would it be possible to have a similar debate in the Catalan/Spanish issue? Whey not imaginig a public debate with Spanish Prime Minister Rajoy and Catalan President Mas?

Then is when you guess it: “if they are afraid of the Catalan People answering one question -not allowing the referendum, how they should dare to have an open and public discusion face off on TV?“.




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